Senior SEO Specialist

• Perform a technical SEO cadence on brand websites to make sure they are optimized for
crawling and indexing
• Analyze and assess on page elements of brand websites
• Report on the strengths and weaknesses of our website and create a strategy that
matches this assessment
• Select, refine, and monitor SEO Keyword lists.
• Analyze all quantitative and qualitative data from webmaster tools and web analytic tools
and translate them into meaningful and actionable SEO activities.
• Conduct market and keyword research.
• Develop and create SEO strategies based on previous performance
• Perform regular Webmaster Tools and Analytics performance audits on Projects
• Optimizing internal and external linking structures to maximize rankings across keyword
portfolios.
• Measure and analyze the impact of projects and tactical improvements.
• Perform highly detailed website audits to identify issues and ensure the site is properly
constructed to maximize search engine visibility.
• Research and communicate current SEO strategies and advanced optimization
techniques to internal team members.
• Ensure that new site pages follow proper SEO guidelines with respect to coding and
adherence to established copy/keyword best practices.
• Create Report summaries with analysis on ranking performance based on relevant
information
• Source, outreach and acquire relevant links to our brand websites
• Perform other tasks that may be required to improve ranking performance

POSITION REQUIREMENTS
• 3 years or greater experience in SEO and digital marketing
• Has a strong sales history with measurable performance standards in outreach, rankings,
traffic and lead generation
• Mastery of On-Page, Off-Page, Algorithm updates, GWT and GA
• Work experience with e-commerce companies (.com’s) is an asset