Paid Advertising Specialist

Yokel Local Internet Marketing, Inc. (a HubSpot Partner Agency), founded in 2010 is looking for an amazing, results-driven Social Media/Community Manager.

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

ALL INQUIRIES MUST INCLUDE A RESUME.

Responsibilities:

Manage the strategy and setup of all paid campaigns (Google, Facebook, Instagram, YouTube, LinkedIn, Tik Tok)

Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Research and test channels to expand our reach and/or lower our cost-per-acquisition.

Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.


Requirements:

BA/BS or equivalent working ---------- -depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.

Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

Experience handling marketing budgets and forecasting/reporting results.


About Yokel Local:

At Yokel Local, some of the most talented digital marketing strategists, thought leaders, entrepreneurs, and creatives are shaking up the way businesses market online.

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Why clients choose us: ----------

SUBMIT RESUME and we'll review it to schedule interviews.