Data Anyalyst

The mission of the Marketing & Operations Senior Analyst is to drive Alpha Paw's growth, particularly through online revenue initiatives. Working directly with the founders, you will be responsible for e-commerce revenue, customer acquisition and retention. This is an incredible opportunity to learn about digital marketing.

What You’ll Do

- Work closely with the founders to plan and execute on our growth strategy
- Create daily reports on key growth metrics, such as revenue, CAC, LTV, cost per channel, as well as website and email performance
- Manage paid acquisition channels and growth efforts from end-to-end: conceptualization, implementation, monitoring, optimization and reporting
- Build and manage our new influencer marketing program
- Manage outside marketing agencies
- Build out new marketing channels by creating the strategy and a plan for execution
- Conduct customer insights interviews and surveys to better understand our customers and potential customers

Who You Are

- You have 1-3 years of work experience in an analytical role at a high-performance company (ideally an investment bank, consulting firm or e-commerce startup)
- You have strong quantitative skills and commercial sense and are able to glean insights from data with little guidance
- You’re hungry, persistent and results-oriented (okay, maybe you can get a bit obsessive about numbers)
- You thrive on meeting tight deadlines in a very fast-paced environment
- You’re hyper-organized, detail-oriented and excited to manage multiple projects and priorities simultaneously
- You’re proficient in Microsoft Excel
- You share the values of our brand and company