Email Marketing Specialist

Requirements
- Proven experience managing an email marketing program using a cold email list.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes
- Knowledgeable in tracking campaign responses using Google Analytics, and other response tracking systems.
- Proficient in data analytics and A/B Testing to determine important data and be able to suggest improvements.
- Familiarity with bulk email platforms such as Hypermail, Hotsol, Proofpoint, JMailerPro, Smartreach or the like.
- Prior database management experience, preferably in a similar role.
- Experienced in monitoring IP address and domain reputation and ability to recommend strategies to improve them.
- Knowledgeable in improving deliverability of emails and inbox placement.
- Technical know how in list hygiene and managing a cold email list.
- Experience in creating landing pages and increasing opt in list

Responsibilities
-Manage all email marketing campaigns and monitor campaign responses
-Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, unsubscribes, etc.
- Monitor and maintain good IP address sending scores and domain reputation to increase likelihood of emails reaching inboxes
- Keep customer acquisition costs from email marketing on par with existing marketing channels
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.