Virtual Assistant - Content Creation & Social Media

Necessary Qualifications, Skills & Personality Traits
* Excellent writing and communications skills in English (British/Australian)
* Thorough understanding of WordPress, Elementor and social media platforms - Facebook (pages & groups), Instagram & Pinterest. Understanding of other social media platforms would be beneficial
* Self-motivated, problem solver - Must have a ‘can-do’ & ‘will figure it out’ attitude
* Strong attention to detail, organisation skills, task orientation and time management
* Reliable, honest and accountable
* Passion for dogs and animals
* Prefer no children

Tasks / Responsibilities
Website Content
- Landing Pages using Elementor
- Blog Content
- Content Upgrades on blog content
- Adding products to Shop
- Integrating with programs Moo Send, Studio Ninja, Zapier, etc
- Implementation of Quizzes
- Input to Content Schedule
-
Article Posting to LinkedIn & Submission

SEO
- Developing, Updating and Optimizing our SEO and web marketing strategy
- Adding Metadata to Blog Posts
- Adding Metadata to Images
- Keyword research
- Competitor Analysis
- Implement of on-site SEO strategies for website posts / pages
- Sitemap Submissions
- Monitor Google Analytics
- Make recommendations to enhance website SEO
- Off-site optimisation

Social Media
- Graphic Design (Canva) for Social Media Content
- Preparing visuals/videos/reels for sharing/promoting the optin on social media
- Caption writing for Social Media Content
- Scheduling Facebook, Instagram & Pinterest
- Monitoring/responding to posts & comments.
- Monitoring & commenting on posts in groups
- Set up Facebook messenger responses
- Set up and post to YouTube
- Adding GIFS to Giphy


Email Marketing
- AutorespondersNewsletters
- Delivery of Optin / Lead Magnets
- Email Management

Other Tasks
- Online Research
- Email Management
- CRM Management
- Organising Files
- Developing & documenting systems and procedures
- Forms & Document Template Creation
- Calendar Management

Systems / Applications Used
- Google Drive & Dropbox
- Canva (proficiency in Adobe Photoshop, inDesign beneficial)
- Trello, Slack & Last Pass
- Website - Wordpress, Elementor, Gravity Forms, Yoast, Smart Quiz Builder, Wordable
- Studio Ninja (CRM)
- Moo Send (Email)
- Book Like a Boss (Appointment Booking)
- Metricool, Tail Wind (Social Media Scheduling)
- Zapier