Creative Strategist (Digital Advertising)

Your role as a Creative Strategist with LOSTUDIOS will see you as the lead architect throughout the development and execution of our digital marketing campaigns, with the ultimate goal of ensuring each campaign delivers on achieving our clients' core objectives.

You’ll work closely with Accounts to understand the client mindset, go on to lead the research and strategic direction for our communications plans, and then translate your vision to the Creative & Production departments for execution.

Your knowledge of digital media should be strong, as you will also work in tandem with our partner media agency, Bambu, to analyze ongoing campaign data, looking to refine the content and communication strategies to best fit the channels on which they are being distributed.

This role is integral to the success of our agency’s campaigns and requires an efficient, responsible, and innovative mind that can adapt well to a growing agency, with big ambitions.

Responsibilities

· Ultimately responsible for ideating, building, and delivering exceptional creative content campaigns that are successful in achieving the client’s key business objectives

· Coordinate with Sales & Accounts through the client briefing process to extract the relevant information to provide the framework for the subsequent campaign launch process

· Oversee research, acquire key consumer and market insights, and then subsequently develop the overarching communication strategy that will form the core structure for the proceeding campaigns

· Coordinate with the Creative department by combining an objective-centric strategic mindset with creative flair and innovation throughout the development of the creative direction, campaign persona, and content campaigns

· Work alongside our partner media agency, Bambu, through intimately understanding and analyzing your campaign’s performance across the digital channels, continuously optimizing and improving output and creatives to improve results.

· Ensure the effective maintenance of creative functionalities, developing the creative output as per the market research, maintaining the quality of creative work projects

· Accommodate the client's needs and requirements as per the marketing goals and strategies, creating unique brand promotion concepts in accordance with the client's fluctuating promotional schemes

· Develop the campaign requirements, and assign various responsibilities to the team for executing the campaign effectively.

· Be proactive in utilizing our project management system and internal communication channels to provide efficient updates about your workflow and task status

· Monitor the latest trends in campaign strategy, including advertising formats, channels, and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

Requirements

· 5+ years of digital marketing experience with the agency, platform, or brand or transferable skills

· Candidates with a breadth and diversity of experiences, educational backgrounds, and perspectives

· Strong understanding of the content production, branding, and digital marketing procedures

· Demonstrated success in planning and executing marketing campaigns

· Experience with audience segmentation and targeted marketing strategies

· Someone who can engage a room of senior-level brand and agency representatives and inspire action

· Highly organized with a demonstrated ability to work independently and confidently clears their own roadblocks to drive a project to completion

· Experience with creative software (Photoshop, Adobe, etc.) preferred

· Good understanding of digital performance marketing

· An entrepreneurial mindset that’s equally strong in ideation and execution

Job Types: Full-time, Permanent

Salary: Up to Php45,000.00 per month

* Has complete work-from-home set-up (laptop, phone, stable internet connection)

Job Types: Full-time, Permanent

Salary: Up to Php45,000.00 per month