Email Marketing Specialist

ndidate must be willing to achieve certification in Marketo within the first year of employment
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To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
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Associates degree (A.S.) in Marketing, Graphic Design, Website Development, Business or similar/relevant discipline from two-year college or university and two years Email Marketing experience in a corporate role or equivalent combination of education and experience where two years related experience equals one year of schooling
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Has an understanding, and previous experience developing, testing, implementing, and optimizing email marketing campaigns across a variety of audiences
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Full understanding of the developmental factors that are critical to a successful email, including HTML specific skills
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Experience using email marketing platforms or marketing automation tool is required
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Understands core concepts behind email marketing and experience working with a graphical email editor or coding editor
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Proficient in appropriate marketing automation and/or email marketing tools is necessary, including HTML Development tools (Dreamweaver, Marketo, Marketing Automation)
Responsibilities
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You will be responsible to develop automated email campaigns, ensuring email requirements are met, while using best practices for campaign execution and brand standards
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Implements all email campaigns using Marketo (or comparable product) including HTML code, copy, appropriate tracking, testing, maintaining all appropriate documentation, and all other portions to prepare an email for deployment
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Monitors performance through implementation of A/B testing and reviews overall campaign performance, generating recommendations for ongoing improvement
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Makes adjustments to correct email errors during testing to ensure best customer experience
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Uses a variety of advanced tools to ensure consistency across all email platforms
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Works with stakeholders and internal teams during email development to ensure all email campaigns meet brand guidelines and imitative goals
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Responsible to monitor and advise on email performance trends
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This job profile is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee
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Other duties, responsibilities and activities may change or be assigned at any time with or without notice