eCommerce / Email Marketing Specialist

READ THE DESCRIPTION THOROUGHLY

// Company Description
Australian full-service agency specialising in Shopify eCommerce websites.


// Job Description
We're hiring an Email Marketing - KLAVIYO Specialist for a part time / full time position.

This is not a social media marketing or paid advertising position!

You will think creatively, analytically, and strategically to develop powerful Klaviyo email flows and campaigns for brands along with Shopify Promotions. You will require both the technical know-how, the creative marketing skills to implement these strategies.

You will be responsible for collaborating with the management team, our designer and our development team to implement Klaviyo flows and and campaigns on behalf of our Shopify clients.

You will be required to contribute insights into developing a well-informed email marketing strategy and coordination with clients

This is not a social media marketing or paid advertising position!

// Responsibilities //

As the Klaviyo Email Marketing Expert for our clients, you create ongoing value and will work closely with multiple project teams and clients at a time to make sure our strategy is carried through all email deliverables in a way that drives recurring revenue.

Responsible for writing, creating, and monitoring awesome email marketing campaigns via Klaviyo (according to the branding standards of the client) that drive not just visitors but buying customers to a client's website.

Communicating with clients to develop individual email marketing and upsell/cross-sell strategies, implement them, and create tutorials and full-blown demos for clients.

Account configuration, setup, and building of flows (such as welcome series, cart abandonment, and browse abandonment email).

Analyzing performance stats and finding areas for improvement

Create list segments, clean up old list data, set up custom profile properties, and sunsetting unengaged subscribers.
Translate designs (provided) into responsive HTML

Execute A/B tests, analyze data, and make recommendations in order to achieve maximum ROI.

Write and proof-read email copy and subject lines for clarity, grammar, and spelling

Create segments for optimal delivery and conversion rates.

Track, analyze, and report on results of campaigns, deliverability, and email-based KPIs.

Drive upselling and cross-selling strategies with the goal to increase average order value on top of core products

Create strategies for upsell / cross-sell / promotional marketing strategies in e-commerce applications.

// Qualifications //

In-depth knowledge of email marketing using Klaviyo ( A MUST )

Shopify experience

Graphic Design experience - We use figma

Ability to think independently and build custom workflows/automation

Previous experience with Teamwork, or another project management tool is desirable but not necessary

With experience working with agency setup for e-commerce businesses

Willingness to learn and absorb new information

Must be located, or willing to work Monday to Friday in AEDT.

A self-starter who can work independently. You organize your tasks and are able to report back on progress without being prompted.

// Application Requirements
Please provide a Cover Letter outlining the above responsibilities
Please provide a CV
Please outline your previous work experience