eCmmerce Marketing Automation Specialist

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Mar 25, 2022



// Company Description
Australian full-service agency specialising in Shopify eCommerce websites.

// Job Description
We're hiring a Marketing Automation Specialist for a permanent position.
You will think creatively, analytically, and strategically to develop powerful Klaviyo email flows and campaigns for brands and Shopify applications for upsell and cross-sell, while also having the technical know-how to implement these strategies.

You will be responsible for collaborating with the management team and the development team to implement automation and campaigns on behalf of eCommerce clients.

You will be required to contribute insights into developing a well-informed email marketing strategy and upsell/cross-sell strategy on an e-commerce platform.

This is not a social media marketing or paid advertising position!

// Responsibilities
Build and implement custom and standard automation flow on marketing campaigns (e.i. Klaviyo) and on e-commerce applications (e.i. Rebuy)

As the Klaviyo Email Marketing Expert for our clients, you create ongoing value and will work closely with multiple project teams and clients at a time to make sure our strategy is carried through all email deliverables in a way that drives recurring revenue.

Responsible for writing, creating, and monitoring awesome email marketing campaigns via Klaviyo (according to the branding standards of the client) that drive not just visitors but buying customers to a client's Upgrade to see actual infomunicating with clients to develop individual email marketing and upsell/cross-sell strategies, implement them, and create tutorials and full-blown demos for clients.

Account configuration, setup, and building of flows (such as welcome series, cart abandonment, and browse abandonment email).
Analyzing performance stats and finding areas for improvement
Create list segments, clean up old list data, set up custom profile properties, and sunsetting unengaged subscribers.
Translate designs (provided) into responsive HTML
Build a promotional and content marketing calendar
Identify, flag, and implement marketing opportunities
Execute A/B tests, analyze data, and make recommendations in order to achieve maximum ROI.
Write and proof-read email copy and subject lines for clarity, grammar, and spelling
Create segments for optimal delivery and conversion rates.
Track, analyze, and report on results of campaigns, deliverability, and email-based KPIs.
Identify blind spots and opportunities in deliverability, messaging, and revenue.
Drive upselling and cross-selling strategies with the goal to increase average order value on top of core products
Create data rules to properly implement upsell and cross-sell marketing strategies in e-commerce applications.
Proposed advanced monthly upsell and cross-sell products to focus based on data and analysis.
Explore and implement various upsell and cross-sell strategies that would create demand and entice the website visitor to add more orders every time they will check into the online store.
Track the KPIs based on the implemented strategies and look for areas to improve

// Qualifications
In-depth knowledge of email marketing using Klaviyo.
Expert with upsell and cross sell marketing tool in Shopify and Shopify apps. I.e. Rebuy Engine
Knowledge of Photoshop / Figma
Ability to think independently and build custom workflows/automation
Previous experience with Teamwork, or another project management tool is desirable but not necessary
Have an understanding of marketing analytics and KPIs
With experience working with agency setup for e-commerce businesses
Ability to quickly learn new platforms
Willingness to learn and absorb new information
Must be located, or willing to work Monday to Friday in AEDT.
A self-starter who can work independently. You organize your tasks and are able to report back on progress without being prompted.

// Application Requirements
Please provide a Cover Letter outlining the above responsibilities
Please provide a CV
Please outline your previous work experience

Sales and Marketing
Email Marketing
Web Development
Ecommerce / Shopping Carts
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