On-Page SEO Specialist (Audit, Keyword Research, and Implement Technical SEO)

We need an on-page SEO expert to help us implement various SEO factors on websites. This includes the following:

1. Complete On-Site Technical SEO Audit - Determine necessary updates and optimization factors regarding Page Titles, Descriptions, Broken Links, Internal Links, and other necessary On-Site SEO factors.

2. Social & Online Optimization and Cleanup - Analyze local directories and verify these are set up and optimized correctly, and if not, work to make sure they are taken care of properly.

3. Google Maps & Local Optimization Setup - Correctly set up and optimized for the business location.

4. Schema Data Implementation - Build out the necessary schema data based on provided business information.

5. Citation Cleanup (as needed) - Build and clean up any old or stale citation listings for those locations. A "citation" is defined as a Name, Address, and Phone Number listing (or "NAP" for short) for each location. This process involves building dozens or hundreds of optimized and verified citations (as necessary and available).

6. Competitor Research - Analyze competitors in SEO results based on keywords and determine which competitors are ranking well.

7. Keyword Research + Mapping - Research keywords the website can rank for. Create topics and a strategy to target similar keywords together.

8. Content Gap Analysis - Analyze current top-ranking websites compared to the given website to determine what content/keywords are missing and what content/keywords need to be added.

There may be other elements as well, and if you have other ideas for providing great value in terms of on-page/technical SEO, we're open to suggestions as well.

If you think you're a good fit for this position, please respond with the following:

- Why you're a good fit
- Put "rhino" somewhere in your response so we know you have read the entire listing
- Your required hourly rate OR project rate if you would prefer to work on a per-project basis