Content and Ads Manager

Job Description:

A content manager's role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. They use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness.
A content manager's daily responsibilities will include writing and managing a content team and their deliverables- which would be a mix of in-house and outsourced talent, therefore creativity and leadership skills are essential to this role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.

Responsibilities for Content and Ads Manager:
- Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity.
- Oversee content production and delivery of a team's creation and management of targeted content for the company's website, social media, and occasional print collaterals.
- Develop web content and social media strategy that encompasses the goals of the company and aligns with the company's image.
- Cooperate with the marketing team to create web content, social media content, print collaterals, or content for other relevant platforms and monitor its effectiveness over time.
- Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals.
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative.
- Stay abreast of current best practices in the industry and review competitor websites and social media channels to compare their activities with those of your company.
- Coordinate with different departments in the company including retail, e-commerce, service, education, and enterprise to include their objectives in the content strategy.
- Book ads for the company and maintain the ads budget as well as monitor its effectiveness over time.

For interested applicants, you may send your resume to ----------

Thank you!