SEO and SEM Assistant

We're looking for a motivated person who can bring a creative approach to working with content, SEO and marketing for our client sites.

The role will involve working closely with our team to help advance the efficiency of our client sites and report this back to our clients.

As an innovative company with strong one to one relationships with our clients, reporting is important to keep them up to date on search ranking improvements and how their sites are delivering on their objectives.

It’s key that the person filling this role is able to compile reports in an a way that’s easy to understand, while communicating all the important elements where a client can then take action.

We will be developing the sites based on agreed suggestions given to the client and based findings in SEO reports.

The person in this role will help in running the reports and reporting the findings to the SEO developer. We will give you training resources on using the reporting tools.

As well as reporting, this role will involve other aspects of website content management and development for SEO and data input, so being analytical and fluent in reading and written English are essential.

Duties and responsibilities
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- Understand bigger picture in website development and SEO activities and goals
- Checking data for spelling errors
- SEO elements
- Running SEO reports and reporting what changes are needed
- Creating and Editing website content for SEO optimisation
- Reviewing and reporting the effect of these changes
- Setting up and using Google Analytics
- Setting up and using Google Webmaster Tools
- Reporting finding of the reports to the SEO developer
- Fixing 404 errors - training will be given
- Development of link ads

Editing spreadsheets
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- Use of Excel or Google Docs
- Checking for spelling errors
- Reviewing and editing based on template
- Other data in spreadsheets development


eCommerce
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- Working with Product content input and edits
- Adding meta data to products, categories
- Working with Shipping tables


WordPress website content
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- Editing and optimising meta data based on SEO reports
- Optimising and developing content based on SEO findings


Research
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- SEO keywords / phrases
- Reviewing Google developments (Google blogs) and reporting valid info back to SEO developer
- Checking Twitter feeds for valid SEO updates
- Keeping up to date with SEO best practice and white hat techniques
- Setting up and using Yoast SEO for best Google performance
- Researching possible WP plugins for tasks
- Keeping us up to date with WP plugins that might be of interest
- Other web related research and reporting

Required Skills and Experience
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- Very good English skills, to report back directly to our clients
- Reading and writing skills
- Speaking if needed to explain reports to clients
- Experience with data editing - Excel/spreadsheets
- SEO skills
- Basic principles of what supports a site to be SEO optimised
- What metadata is and how it's used
- How to use Google Analytics and webmaster tools
- Knowledge of what backlinks are and other SEO terms
- Using research to write website content and meta data
- Use of the above skills in a business context for at least 1 year

Beneficial but not essential
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These skills would be great to have, but if you don't have them, we can provide training.

- Reporting and use of key-phrase/keyword reports
- Knowledge of Google webmaster console and rich snippet reporting
- Knowledge of schema in building site content (schema.org)
- Editing of htaccess files
- How to build healthy backlinks and block poor ones
- Basic HTML editing
- Knowledge of social media marketing would be beneficial