SEO / CRO Manager

Are you a Search Engine Optimisation and Conversion Rate Optimisation specialist who loves to help businesses grow?

If you have strong skills in SEO, CRO, and account management, we want to hear from you!

Oversee services/accounts for our clients
Work closely with our digital marketing team
40 hours per week, offering flexible times
Pay will be based on your skills and experience
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WHO WE ARE
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PurpleCow Digital Marketing is an Australian-owned digital marketing agency based in Queensland, Australia. We’ve had strong, sustainable growth in the past few years and are looking to expand even further.

We specialise in website development, SEO, CRO, website support, and related services for small and medium businesses right across the country.

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ABOUT THE ROLE
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We’re looking for a mid-to-senior level SEO/CRO specialist to handle a range of projects for clients and ourselves. This is a permanent position, with a three month probation period, 40 hours per week..

This position is ideal for anyone who wants to have a great work/life ---------- includes choosing your work hours, working remotely, perks for personal growth, and more. Our team communicates internally via our chat and phone systems, and with clients via a centralised email system, so you can plug and play!

Required skills and experience

3+ years in SEO (strategy, content, technical, keywords, backlinks, and reporting).
1+ years in CRO (strategy, split testing, implementation, and reporting).
In-depth experience with SEO tools (e.g. Ahrefs, Screamingfrog, Semrush, Serpstat).
In-depth experience with CRO tools (e.g. Google Optimize, VWO).
In-depth experience with Google Analytics and Google Search Console.
Experience with click-tracking and heat mapping tools (e.g. Hotjar, Crazy Egg, Mouseflow).
Experience with SEO content planning and production.
Solid understanding of customer acquisition and conversion strategies.
Solid understanding of WordPress functionality (this is the only platform we work with).
Strong written and verbal communication skills (i.e. using simple language to explain technical matters to clients).
What you’d be doing

Developing and monitoring strategies for all SEO and CRO projects.
Working with support staff to execute strategies.
Reporting to management and our clients on service performance.
Providing audits and internal estimates to our sales ---------- roducing new ideas, processes, and practices to our ---------- ing Teamwork, SEMrush, Ahrefs, BrightLocal, Zapier, and various other apps.
What to expect from us

Genuine interest in your ongoing personal and professional development.
As much flexibility as we can possibly provide.
A laid back approach to working - we want you to have a great work/life balance!

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HOW TO APPLY
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If you’re an SEO/CRO legend who has achieved great results for clients, and you want to become a key member of our team at PurpleCow Digital Marketing, please apply with your CV and cover letter.

You must include in your cover letter:

Three reasons why we should hire you.
Three strengths and three weaknesses.
Three examples of results you've achieved in SEO, and how you achieved them.
A quirky job title, such as “SEO Sensei” or “Online Growth Guru”.

Work Remotely: Yes
Job Types: Full-time
Hours: 40 per week

Benefits:
Professional development assistance
Work from home

Schedule:
Flexible hours
Monday to Friday

Experience:
SEO: 3 years (Preferred)
CRO: 1 year (Preferred)