Digital Ads Specialist

We are looking for a well-rounded ads specialist to join the team with an opportunity to promote as ads team leader.
Generally, you will work at your preferred hour with a requirement to be flexible to be present on some face to face business hours to coordinate with team members.
Our clients and our business style are geared largely around ROI, and will want the new team member to be very commercially driven. A deep understanding of commercial business motives will be required.
You will be given the autonomy to drive your own strategies for clients big and small whilst being part of a team environment that believes in supporting one another to do the best for our clients whilst having fun. Working with the Digital Marketing Team, you will be responsible for strategy development, the daily management of digital advertising campaigns, implementation and optimization of advertising campaigns that deliver on clients’ objectives. Typical duties also include executing individual platform strategies with a strong focus on budget optimisation and split testing multiple ad variants.


Responsibilities:
• Participate in strategy workshops and conduct research to formulate advertising strategies for clients.
• Present advertising strategies, budgets and explain results to account manager
• Create, execute, maintain and optimize digital acquisition and retargeting campaign across paid platforms
• Support the account manager team with creation, execution, and maintenance of awareness campaigns across paid platforms
• Monitor and optimise advertising budgets and campaigns
• Hit advertising KPIs across multiple channels (Google, FB, Ins, LinkedIn, Pinterest, Tiktok and more)
• Stay ahead of the latest digital marketing tech and trends
• Advise Account Manager on opportunities in other advertising channels


What we are looking for:
• At least 2 years work experience in Google Ads, PLA and Social Media advertising
• Experience in building and running high performing Google Ads, Google Shopping Ads and Social Media Ads
• Experience setting up Google Ads, Google Shopping Ads and Social Media Ads from scratch
• Experience in ads performance analysis and reporting
• Able to do AB test
• Strong copywriting skills to craft compelling headlines and ad copy
• Data driven decision making and strategy thinking
• Ability to communicate ideas to teammates
• Great collaboration skills
• A strong work ethic and desire to keep learning & growing