SEO/SEM/PPC Expert

This is an in-house position. We are not an AGENCY.
We have multiple brands/businesses we want long term consistent growth.
We currently have very little set-up.

Responsibilities:
Evaluate and determine SEO Needs.
You will be managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Optimizing copy and landing pages for search engine optimization and conversion.
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations.
Research and analyze competitor advertising links and ---------- velop and implement link building strategy
Ensure SEO best practices are properly implemented and through documentation of strategy and process.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
If we hire a content writer (TBD) you will be responsible to interact and communicate with them assure quality results.
Modify and edit Wordpress site with elementor. Edit Yoast SEO as ---------- e legal (within Google/ Yahoo/Bing Rules) and safe methods of SEO ONLY.

Less of a role initially:
You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns after
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.

Skills Required:
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics)
Experience with bid management tools
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Willingness and desire to stay Up-to-date with the latest trends and best practices in SEO and SEM