Senior Paid Media Manager- Amazon PPC Superstar

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Job Outline Below
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About Us

We are data nerds with marketing souls! 3Rock Agency is a Digital Consultancy with a team of experts leveraging proprietary technology and data science to help clients optimize their businesses and digital marketing initiatives. Our collaborative environment and opportunities for growth make people love working here. Our team is our family.



What You’ll Do

3Rock Agency is seeking a Senior Paid Media Manager - Amazon who is a seasoned media manager with experience managing paid media on Amazon and other marketplace channels. The ideal candidate can not only execute and manage campaigns, but can provide tactical insight, strategic guidance and thought leadership. The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize. He or She will also need a deep understanding of Amazon Paid Media best practices as well as experience uncovering competitive advantages and trends in the marketplace.

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This Job is For You If

You have an interest in optimizing your ads to increase traffic to your product pages ?
You can differentiate your ads from competitors to increase market share
You are thinking of ways to structure campaigns to aligned with your client’s goals so you can maximize the opportunity to overachieve
You are active in finding new tools, ad units or tactics can help generate more revenue for clients
You have experience creating and managing campaigns and strategies on other advertising platforms such as Google Adwords, Facebook Ads, Tiktok ads, Pinterest ads


Here’s What an Ordinary Day of Work Might Look Like

Generate the paid media strategy on Amazon or any other marketplace platform per requirements from the client
Create, optimize, manage Sponsored Products, Product Display, and Sponsored Brand campaigns against overall sales and ACOS goals on Amazon or any other marketplace platform
Direct and manage the daily workflow of all ad campaigns, including proposal development, campaign activation & maintenance, and reporting
Construct new campaigns for new products and/or shift focus of existing campaigns, in order to improve account performance
Analyze data to develop a thorough understanding of customer segments, identify keyword opportunities, and capitalize on search trends
Identify and create new campaigns geared toward highly specific head to tail search opportunities
Conduct audits and A/B testing of current campaigns to identify areas for both content, bid, placement, audience and keyword targeting improvement
Generate reporting and provide executive summaries and recommendations of sales KPIs as well as search term analytics and competitive benchmarking
Monitor revenue, campaign performance, click, and conversion rates, ACoS, and daily ad spend
Design structured tests and perform deeper dives into data analysis to identify new opportunities.
Propose digital media budget allocation recommendations that maximize ACoS based on advanced analysis of current campaign performance and future campaign potential
Train our internal team on best practices, and metrics that define success and increased purchase order volume on Amazon or any other marketplace


What We’ll Love About You

Bachelor's Degree in in Marketing and/or equivalent work experience
Minimum of 4-5 years of experience managing ad accounts for both Amazon Vendor and Seller Central accounts
Deeply knowledgeable of the digital paid media ecosystem
Must be metrics driven and comfortable using data to identify opportunities
Strong analytical media manager who enjoys managing budgets and driving efficiency
Fluent with Amazon advertising best practices
Enjoys working with other departments and channel managers to share ideas, communicate service offerings, and to identify new solutions for clients
Experienced in building processes and reporting that allow your efforts to impact
Ability to influence others with your knowledge and use of data
Organized and self-motivated with teamwork spirit
Good communication skill and result-driven
Tech savvy with proficiency in Excel


What You’ll Love About Us

Great Company Culture: We focus on Achievement, Innovation, Courage, Integrity, Growth, and Teamwork.
Growth: Growth is one of our company’s core values! There are a variety of opportunities for growth.
Work/Life Balance: We offer flexible work arrangements to suit your ---------- aningful Work: All employees have a big impact at 3Rock!