Social Content Marketing Manager

About the job

The Royal Therapy brand is looking for a Social Content Marketing Manager. The ideal candidate should have a background in social media content marketing and the ability to be flexible and solutions-oriented in a fast-paced environment. This role will report to the General Manager.

Responsibilities


- Help drive the ideation, execution, and delivery of strategic content across the brand’s digital ecosystem
- Stay abreast of global content competitive activity and trends, conduct competitive analysis, assess new competitive product launches, create presentation materials as needed and drive the creation of internal presentations
- Identify regional considerations and localization strategies, cross channels and maintain expertise in content and media landscapes, culture and consumer behavior
- Establish scalable processes for successful tentpole launches and identify opportunities for improved procedures and executions
- Oversee social content production on Instagram, Stories, Reels, FB, TikTok (included but not limited to producing quality images and video content)
- Identify, build relationships with, and brief internal creative teams, and content creators in alignment with our goals and strategy
- Assist with producing social content (photography, video) and educational content strategy and execution (including briefing internal Creative team for omnichannel content for the brand ecosystem)
- Own content marketing planning timelines to ensure the success of campaigns across marketing channels
- Manage day-to-day scheduling and publishing of editorial content on social to help support cross-functional initiatives (eComm, Email, Paid Media, Retail, Marketing) delivering focused content to target audiences
- Track and report on social media performance (follower growth, engagement rates, sales revenue, etc.) on a weekly basis
- Manage and inspire a direct report (Content Manager) to help articulate and execute content strategy across each piece of the business
- Collaborate cross-functionally to optimize synergies in all marketing efforts globally, supporting each sales channel’s needs; conceive and execute creative and engaging social media campaigns that build brand awareness, support product launches and brand story ---------- nts
- Research brands for future collaboration and track existing partnerships
- Awareness of emerging technologies and platforms and stay current with industry/advertising/cultural trends

Required Qualifications

- Bachelor’s degree or equivalent combination of education, training and/or experience
- Strong proficiency in managing social media channels (Instagram, Facebook, YouTube, Twitter, Snapchat, TikTok, Pinterest, etc.)
- Comfortable on-camera
- Expert understanding of writing mechanics and English grammar with strong social copywriting experience and ability to master brand tone/voice
- Knowledge and experience with social selling
- Familiarity with social media KPIs and reporting tools
- High proficiency in Microsoft Office (namely Excel)
- Exceptional written communication skills with keen attention to detail
- Self-starter, ability to thrive in a fast-paced, start-up environment
-Detail-oriented with strong organizational and time management skills
- Proactive with a positive “can do” attitude no matter the task at hand
- Creative thinker to help drive exciting, disruptive content and campaigns
- Ability to adapt to change, meeting the changing demands of the work
- Embrace Royal Therapy Core Values

Preferred Qualifications

- 5 years experience in a marketing and social media industry, preferably an in-home industry
- Analytical skills a plus
- Photoshop and photography/video experience a plus
- Please note this is a remote role for the US market