PPC Expert for Digital Marketing Agency

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TYPE OF WORK

Full Time

WAGE / SALARY

$1200 - $1500

HOURS PER WEEK

TBD

DATE UPDATED

Feb 18, 2022

JOB OVERVIEW

We are looking for a Google PPC expert to join our team. The successful individual must have a PROVEN record of results AND a minimum of 3 years doing Google PPC. You will be required to do competitive analysis, search campaigns, display campaigns, and shopping feed campaigns.


-Plan, create, and manage PPC campaigns across a variety of channels
-Keyword research and management to optimize bids (add PPC keywords and negative keywords)
-Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
-Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
-Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
-Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
-Stay on top of search engine and PPC industry trends
-Generate automated reporting for the clients
-Must be proficient in conversion data and mapping for revenue & channel

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SKILLS AND REQUIREMENTS:

-Experience with Google Analytics, Google AdWords, and Facebook Business
-Functional experience with all channels of Social Media
-Advanced knowledge of Microsoft Excel and PowerPoint
-Strong attention to detail
-Strong interpersonal skills, listening skills, and an articulate presenter
-Excellent writing proficiency and content creation skills
-Creative Thinking
-Analytical skills
-Research and problem solving skills
-Positive attitude, can-do mindset, sense of ownership, and pride in your performance and its impact on the company's success
-Can work in US Time Zone (graveyard shift in PH time or at least overlap US time zones by a few hours)
-Must have the certifications (Google Adword & Analytics Certification, Search Ads 360 Certification, Facebook Marketing Certification)


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