Content Strategist

The ideal candidate for this role should be able to plan, design, create, edit, and publish relevant content that conforms to and sets out to achieve business goals. The main focus of the content strategist job description is content planning, which includes content creation, curation, planning, and research. As a strategist, you will have to develop creative ideas on how to engage the audience online and produce engaging content types. Ultimately, it will be your duty to ensure web content aligns with the brand and adds value to existing and prospective clients.

Roles and Responsibilities:
- Perform exhaustive research to gain in-depth knowledge of all customer personas
- Perform extensive research and analysis on consumer thoughts and trends
- Create specifications and content appropriate for the brand's customer personas
- Strategize content pillars and sub pillars
- Planning editorial calendar and content proposition
- Collaborate with content management teams, creative teams, writers to implement the strategy
- Oversee writing style and tone for all content
- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed
- Develop editorial strategy, so content is consistent across all delivery platforms
- Conduct periodic content audits
- Track and calculate content ROI
- Ensure that content strategy meets business objectives
- Strategize and improve content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not

Requirements:
- Excellent copywriting skills
- Content presentation skills
- Content Delivery Skills
- Experience in handling and strategizing marketing campaigns
- Content Monetization Skills
- Multitasking and organizational skills
- Editorial competency
- Good Analytical abilities to spot patterns and trends in content marketing data
- Team-building skills
- Having a keen interest in organizational goals and targets
- Attention to Detail
- Leadership Qualities
- Pressure handling capabilities

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