Write a sales page for hair loss e-book

Job overview:

We need sales page for hair loss e-book, wrote on about 5 or 6 A4 pages (about hair loss problem, why is this problem serious, how this e-book can help you solve and prevent this problem...).

Niche: hair loss.
Estimated work time: 5 - 7 days.
Budget: $200.


Copy should:

- explain the problem (hair loss);
- explain causes (DHT hormone, aging, genetics, medical conditions, aggressive products etc.);
- explain consequences (social, psychological...);
- define target group (men more than woman, in what age hair loss starts etc.);
- explain why some products are not efficient (pills, shampoos, laser etc.);
- explain how food and some natural ingredients can affect DHT hormone and prevent hair loss/hair regrowth.

Copy should have some interesting facts and/or statistics. Copy sections shouldn’t be too long – about 5 - 6 lines per section/box. Add references (links to sources) to support every hard claim.


Elements of sales page:

a. 3 different variants for headlines (3 different sales angles);
b. 3 different variants for subheadlines (3 different sales angles);
c. 5 benefits (5x for every variant of the headline);
d. Relevant CTA (call to action) under each copy section;
e. Copy sections with subheads in the form of benefits;
f. Image proposals for every copy section + main images;
g. Testimonials – about 4 testimonials with 6-7 sentences, and 6 or 9 short testimonials with max 2-3 sentences (name, age, occupation and city for every testimonial);
h. FAQ – Frequently asked questions;
i. PS and PSS – summary; highlight important information; scarcity push.