[USD Pay] Digital Plumbing/Google and Facebook Tracking Set-up VA

-Full-time only (40 hours per week).
-Home-Based/Remote.
-Must be willing to work during nighttime.
-Must be willing to take a free prerequisite course before you are hired. (approximately 6-12 hours).
-Learn individually through our courses and guides.
-Learn through your tea ---------- mbers.
-No minimum internet speed required.
-30-day paid provisional period.
-All tasks and productive work are billable.
-All training in the first 30 days is billable.

For questions, please view:
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A Digital Plumbing VA will execute the following tasks:

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1. Preparation and Access Verification
2. Installing Google Tag Manager
3. Installing the Facebook Pixel
4. Basic Facebook Conversion Tracking
5. Installing the Google Ads Remarketing Tag
6. Basic Google Ads Conversion Tracking
7. Installing Universal Analytics
8. Basic Universal Analytics Goals
9. Installing Google Analytics 4
10. Basic Google Analytics 4 Events
11. Verifying Google Search Console
12. Linking Your Google Properties
13. Publish GTM Container and Tags to Website
14. Verify GTM Is Set up Correctly (fix errors if necessary)
15. Verify Data is Flowing Correctly (1 week after initial set-up)

Digital Plumbing is the first phase of the 6-phase Social Amplification Engine. It is a requirement for most if not all client projects. A central requirement for the Digital Plumbing/Tracking Set-up VA is the ability to problem solve using the overall framework we use for tracking. Website variables, conversion pathways, and other factors make each project similar but unique. A successful Digital Plumbing VA will build a strong understanding of the framework and fundamentals of digital plumbing and will then use that knowledge to find solutions for each unique situation.

Digital plumbing is not only tracking on a website; it’s all your data across all your channels. Not just pixels, but emails, custom audiences of all sorts, URL parameters, and so forth.

Tracking allows for remarketing to website visitors. Analyze which website visitors are buyers, build custom audiences, and run warm traffic through the 6 Phase Social Amplification Engine to convert.

The plumbing setup uses a central tool called Google Tag Manager (GTM). Although it’s from Google, it is platform-independent and works with Facebook and other pixels (or tags). Tag management is a central piece of every company or website’s online marketing.

The tool is used to easily manage all tracking pixels on a website (Facebook, Google Ads, Google Analytics, Yahoo!, etc.). GTM uses one container (=source code) on a website. The container then loads tags (=other code) based on triggers we define. Here is a brief intro to the Tag Manager by Google.

By setting up and installing GTM, we set the stage to create powerful marketing campaigns inside of Facebook and Google Ads. This speeds up the process of building marketing campaigns and reduces cost by eliminating the need to hire a developer to modify site code.

Plumbing also includes your email list, your social audiences, your app audiences, and any other data you have that we can tie together. With strong plumbing, we can push audiences between different channels to increase conversion rates.


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To apply for this job, send an email to ---------- and answer this quiz: ----------

Write the keyword "Meerkat" in the subject line of the email.

Tell us why you're a long-term player in your response and make a one-minute video demonstrating why you would be a good fit for us and why you are a long-term player. It can be up to 4 minutes if you'd like. Paste that URL in your message. Do not read a script, but do prepare thoughts.

We expect that you, like the others in our program, will level up and continue to increase their salary over time. As you're more productive, you deserve to earn more.

Looking forward to hearing from you and how you fit this description!