Online Marketing Executive

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimised online adverts through Google Adwords, Facebook, Twitter, LinkedIn etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimisation etc.)
• Prepare online promotional emails and organise their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, HockeyStack etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

*Based in Manila

Requirements

• Proven experience as Digital Marketing Executive or similar role
• Analytical mindset and critical thinking
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, HockeyStack etc.)
• Skills and experience in creative content/ad copywriting
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field
• One to two years of job experience