Social Media Manager

PART-TIME SOCIAL MEDIA MANAGER
The company
Liberated People (LP) is a lifestyle brand designed to inspire people to act. By intersecting art, culture and politics LP helps to create change in the world.

Enitan Vintage is a unique furniture line where each piece is selected for its quality and potential to be lovingly reimagined with cultural creativity. Enitan means “person of story” in Yoruba culture. Inspired by his heritage and world travels, actor, activist, humanitarian storyteller, Gbenga Akinnagbe re- envisions fine vintage furniture into ethnically elegant new pieces.

This position is designed to support not only Liberated People, but also Enitan Vintage.

We are looking for an experienced Social Media Manager with a diverse skill set: both creative and technical. This opportunity is for someone, who is flexible, detail oriented and self driven. Entrepreneurial mindset and a commitment to fight for social justice is a must.

The opportunity
This is a freelance opportunity designed to support two small businesses. Approximately 20 hours per week. Liberated People is a lifestyle brand designed to inspire people to act. By intersecting art, culture and politics Liberated People helps to create change in the world.

We are looking to co-create the best engagement model with the right Social Media Manager:
Perform a page audit and develop a remediation plan for business growth.
Drive strategy, planning, and execution of brand marketing initiatives across social media channels through content storytelling, ensuring a consistent brand message, increasing brand awareness, growing audience, and drive engagement.
Build and maintain a social media calendar to promote products, events, and brand initiatives in alignment with the overall business strategy and mission.
Engage with our communities through authentic conversations and ensure brand-related questions, comments, and opportunities are addressed with speed, good judgment, and in alignment with the brand voice.
Fluency in YouTube, Blog, Twitter, LinkedIn, Newsletter, Podcast, Facebook, TikTok and Instagram.
Manage regular posts and community engagement.
Monitor global news, current events, and cultural conversations and how they relate to and effect social channels and content.
Collaborate with the internal team and influencers, developing detailed creative briefs to deliver original, social first-content that amplifies brand storytelling campaigns in a brand-right aesthetic.
Cultivate relationships with and manage outreach to tastemakers and opinion leaders to cultivate brand ambassadors, expand community of advocates, and secure brand-enhancing coverage.
Define metrics and KPIs to measure the success and impact of social media efforts across channels, continuously improving performance through analysis and insights.
Create recap reports on a regular basis to discuss with the leadership team.
Monitor and forecast digital trends, best practices, emerging technologies, and risks, as well as assess competitors and make recommendations.
Manage newsletter and blog process.

This position allows for working remotely part of the time.

Experience and Qualifications
The Social Media Manager has a passionate commitment to social justice and to evolving as a person and as a professional. This role requires a proven track record in:
One or more years of experience as a Social Media Coordinator or similar role. Proficient in business posts on social media platforms.
Understand SEO and web traffic data.
Experience researching buyer and consumer persona.
Understand social media KPIs.
Familiar with web page design and publishing. Must be able to multitask.

Educational / Professional Requirements
One or more years of experience as a Social Media Coordinator or similar role. Critical thinker and problem-solver.
Works well with a team.
Organized and self-motivated.
Excellent time management.
Exceptional at communication and building relationships. Full English proficiency required.