Marketing & Sales Lead - FULL TIME

R2 Reliability is a small business based in Australia with a global reach. We're looking to add a talented and motivated Marketing & Sales Lead to our team. You start part-time role (50%) but this will quickly grow to a fulltime role at USD 1,600 per month with benefits.


Background

R2 Reliability Pty Ltd is the company behind the Road to Reliability™ framework and runs the site ---------- and the associated Road to Reliability™ Academy.

Through the Road to Reliability™ Academy, we deliver online training and coaching in the area of industrial maintenance and plant reliability. Our customers are in all parts of the world, from individuals to large multinational companies. We have big plans and are working to deliver our online training in 8-10 different languages to better service our customers.

We believe in being a force for good and that means:

(1) building a great company with a strong focus on our values and behaviours. My aspiration is to build a small, but mighty team that truly enjoys working together and delivers a world-class product and experience to our customers.

(2) serving our niche to the best of our ability and reaching those less fortunate than us. To that purpose, we have just launched the Road to Reliability™ Scholarship program enabling students in developing nations to access our training with a 75% Scholarship

(3) aligning our company mission and vision to the United Nations Sustainable Development Goals

The company is growing, a lot of work has gone into a recent re-branding, but more work is to be done on copywriting and improving our marketing & sales performance. I simply do not have the time or expertise to do all this.


What’s on Offer

A new long-term role of Marketing & Sales Lead is being created. The Marketing & Sales Lead will eventually be responsible for all aspects of marketing and sales for the company. The initial focus will be on social media management and lead generation. Your accountability and scope will grow over time depending on your skills and performance.

The role starts at 50% for the first 2-3 months and then becomes full-time (40 hours per week) paid $400 per week. Once full-time and a 3-month probation period has been passed you will be eligible for the following benefits: 13th month paid (pro-rata), SSS, PhilHealth, Private Health Insurance, and 20 days of Paid ---------- 2022/2023 we will introduce an employee profit-sharing arrangement to all share in the success of the company.

You will be required during Australian business hours i.e. 8am to 4pm GMT+10 or 10am to 6pm Philippines time. There will be some flexibility with start/end times but you are required to work the majority of your time during these hours.


Scope of Work

- Manage social media profiles (LinkedIn, Facebook, YouTube) including a 2-3 month posting schedule, content creation (from existing content), posting content, responding to messages, comments, and invitations to connect (likely using Agorapulse). Track social media performance in Shieldapp.ai and optimise strategy and content to improve performance.
- Execute LinkedIn outreach / lead generation using standardised message and response templates
- Manage 2-weekly email newsletter setting up a 2-3 month content schedule, coordinating content generation, issue of email newsletter through ActiveCampaign
- Review & update the copy of our main website, specifically working on the copy of our landing pages and sales pages. Work with our designer and email automation expert to measure and improve conversion.
- Improve the copy of our marketing assets e.g. eBook, company brochure, course brochures
- Create the copy for all marketing assets including a company capability statement, course brochures, client success stories, PDFs of online articles etc. Support the development of animated explainer videos.

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About You

- You are honest, reliable, and have a great attitude to work.
- You do what you say and say what you do.
- You love building connections with other people online & offline.
- You enjoy starting conversations via phone, socials, and email
- You pay attention to detail, get things right the first time most of the time but are not afraid to make a mistake and take responsibility.
- You take initiative and can work with relatively little supervision.
- You speak up when you don’t know something or don’t understand, but are proactive enough to then go and find out and learn.
- You can work well on your own but are also a good team player. You have no problem receiving feedback from others and acting on it.
- You are keen to take on extra responsibilities where you can (after all you are a talented individual!) but at the same time you are happy to do simple, more administrative work where required
- Happy to work flexible times such that there is a reasonable overlap with Australian business hours (Brisbane time)


Your Skills

- You have experience in B2B marketing and sales, lead generation, and ideally copywriting experience so you can create effective calls to action, social media content, and marketing campaigns
- You have a sound understanding of LinkedIn and have proven experience managing ---------- pany pages and personal profiles
- You have fluent English and especially your written English is clear, concise, and accurate.
- Ideally, you would have a technical (engineering) background or education so you easily grasp what we do.


Applying

If you are interested then please submit an application summarising your background, your experience, and what makes you an excellent ---------- l me about yourself, your skills, and why you're interested in working with us. I appreciate people who pay attention to details so please start your application with the words "Green Tomatoes".


Want to know more?

Check out these links with more detail about the company and myself:
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