Branding Manager

Job Description

Develop strategic digital marketing initiatives and perform relevant analysis to increase leads and conversions including SEO, retargeting, social media and advertising, email marketing, and PPC.
Manage the business as an owner and keep outside spend in line with ---------- sign, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Hire, manage, coach and develop direct report/s
Ensure timeliness and accuracy of work prior to submission.
Ensure confidentiality of data and company information.
Provide superior with regular feedback on the status of ongoing tasks and discuss other relevant concerns.
Perform other related duties as ---------- ply with the Company ---------- ply with the Company and Department’s approved/existing work procedures and guidelines.
?Job Qualifications??

Bachelor's degree or equivalent in Marketing
5+ years' brand management, social media management or marketing experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media campaigns, Google Analytics, and PPC
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Working knowledge of HTML, CSS, and JavaScript development and constraints
With excellent leadership experience
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement