Performance Marketing Expert/ PPC Expert

Manage Amazon PPC advertising across multiple brands/accounts.

Focus on success: Run PPC campaigns that achieve our brands’ campaign goals of increased visits, sales, and purchase frequency.

Types of Campaigns you will be Running: Sponsored Ads, Sponsored Brands & Sponsored Brand Video, Sponsored Display Ads, DSP.

Be a good teammate: Coordinate with supply chain and brand management to ensure marketing efforts are aligned.

Collaborate with department counterparts.

Test and Experiment: Test different types of campaigns & placements to optimize ad-spend efficiency

Solve problems: Troubleshoot advertising issues such as profit loss, low return, and high ACOS/TACOS

Take the lead: Demonstrate the ability to work independently with minimum supervision and report on a daily/weekly/monthly ---------- e 3rd party PPC advertising software to facilitate campaign creation

Stay up to date with PPC (Pay per click) advertising trends.

Managing campaign budgets & adjusting bids to optimize ROI

Maintain and monitor keyword bids, account daily and monthly budget caps, impressions, CTR, conversion rate, and other important account ---------- munication to team and management on project development, timelines, and results.