Head of Marketing

- Develop strategic digital marketing initiatives and perform relevant analysis to increase leads and conversions including SEO, retargeting, social media and advertising, email marketing, and PPC.
- Manage the business as an owner and keep outside spending in line with revenues.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spending and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Hire, manage, coach, and develop direct report/s

Requirements

?- Proven working experience in digital marketing preferably in E-Commerce
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Degree in marketing or a related field a plus but not a requirement