PPC Specialist

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We are looking for a highly motivated and skilled individual with proven success managing Search Engine Optimization and Pay Per Click Campaigns. This will be an ongoing contracted / freelance ---------- arch Engine Optimization:

Individuals must have a solid understanding of what it takes to increase organic rankings on multiple search engine platforms and place a website on first page results for keywords searches related to the ---------- O Requirements: Individuals must be able to review our website for optimization and make recommendations where needed, analyze market and competition, and suggest appropriate keyword strategies for a national campaign. Individuals must be able to provide a strategic plan specific to our company on how to increase our organic search rankings and be able to carry it out. This may include initiating backlinks, creating onsite content, creating and posting syndicated content, performing social sharing, and more. Individuals must have experience with Google Webmaster and Analytics Tools and provide monthly progress reports.

Pay Per Click:

Individuals must have a solid understanding of what it takes to maximize relevant traffic flow through targeted ads on multiple Pay Per Click Platforms.

PPC Requirements: Individuals must be able to understand our services, analyze market and competition, and provide an online advertising strategy for a national campaign. Individuals must be able to provide a strategic plan specific to our services on how to optimize our PPC campaign and be able to carry it out. Individuals must have experience writing, testing, analyzing, and optimizing ads to maximize our traffic, conversion rate, and minimize our cost per conversion. Individuals must have a thorough understanding of Google AdWords, Microsoft Bing, and all other Pay Per Click platform opportunities. The individual will provide a monthly PPC progress report.

The Role of a PPC Specialist

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign. Some of the main roles a PPC Specialist will assume include:

Keyword research: Understanding how people search for any product or service is a must for a PPC Specialist. You have to keep up with trends, constantly research and test your keyword choices, and be ready to change them when you do not see results.
Landing page design: Your ads will direct clickers to a landing page where you have a few seconds to engage and delight your readers. Perfecting these landing pages is an art that successful PPC specialists share. Without a strong landing page, all your efforts are for naught.
Trend watching: This alone can prove to be a full-time job. SEO trends and understanding how to outsmart Google’s ever-changing algorithms will keep you busy when you are not mastering your campaigns. You will need an intimate relationship with consumers, so you understand what they will respond to and also what technology is driving them each day. You have to know all of this, along with societal trends, to keep on top of your keywords and landing page designs.
The Skill Set of a PPC Specialist

Analytical: As already mentioned, you will spend a lot of time trying to figure out what works for your campaigns. Therefore, an analytical mind is needed to look at the numbers and analyze the statistics so that you can improve your campaign's ---------- anization & Time Management: This is expected in most jobs, but as a PPC Specialist, you will be faced with many tasks that are more time-consuming than other positions. Namely, following the stats of your campaigns while researching diligently to remain on top of trends. You'll need a long to-do list and a massive day planner to make sure you don’t miss anything.
Technical Expertise: There are many technical aspects to PPC management such as understanding HTML and JavaScript, deciphering, tracking, and retargeting codes, or the proper use of tags. You also have to understand technology from a user standpoint to keep up with the latest trends for browsers, devices, and so on.
Creativity: Your creative mind will be directing the success of your campaigns. You have to write compelling copy and use creative visuals that fit into a very small frame. According to Sarandrea, “Each ad is quite small, so you’ll need to be economical with your usage of the space.” You have to leverage emotions and FOMO (fear of missing out) to increase your click-through rates. That's the main gist of the job.
Consumer Understanding: You have to know your brand and the business(es) you are serving in order to determine customer intent. This way, you will come up with the right placements, keywords, and copy for your display ---------- munication: You will not only need to write good campaign copy but also communicate your ideas to clients and team members effectively. You have to keep on top of your campaigns to ensure you are adequately explaining your process. You have to support your desire to make changes, so people see that if changes are not made, the campaign will suffer.
Adaptability: Digital marketing is fluid in nature with changes at every turn. You have to be willing to make changes. You also have to recognize the need for change when things are not going the way you planned. Adapting to improve as well as adapting to meet changes to trends and technology are everyday occurrences you have to incorporate into your plan. In other words, plan to make changes to your plans.
Hunger for Knowledge: Your job demands you are learning every day. The research required is endless, so you must have an appetite for knowledge and be willing to learn the new ways of doing things to remain at the top of your game.
Passion for Trying New Things: If you are not changing your mind and trying new approaches you are not doing your job. You have to be passionate enough to want to try new things, so you find out what gets the best results. "You'll learn within a few days if you're improving and watching the clicks roll in when you craft the perfect tagline is one of the best feelings, especially after spending days or weeks A/B testing," says Sarandrea.