Content Marketing Specialist

Yapper.Tech is an All-In-One Digital Marketing Solution for green businesses. We live and breathe exclusively for eco-friendly businesses of all sizes. 20% of every dollar we earn goes to our tree planting projects in the Philippines. We don’t just help businesses grow, we also grow forests!

Yapper.Tech is looking for creative content specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be expert storytellers and possess excellent knowledge of consumer and content trends.

Content Specialist Responsibilities:

Ideate and define content goals in line with the company brand.
Researching content and consumer trends to ensure that content is relevant and ---------- veloping content strategies to effectively reach the desired target audience and marketing goals.
Creating content for a variety of platforms including blogs, Facebook, Youtube, Linked-in and Instagram according to schedule.
Proofreading and editing content before publishing.
Ensuring that SEO and SMO strategies are effectively implemented.
Managing content calendars and ensuring that the content remains consistent across all platforms.
Tracking consumer and content analytics and generating reports and presentations.
Keeping up to date with content trends, consumer preferences, and advancements in ---------- tablish, maintain relationships and increase engagements with new and existing clients through networking and prospecting.

Content Specialist Requirements:

Strong knowledge of digital marketing services such as SEO, PPC, Search Ads, Website setup, Sales Funnels, email marketing and content marketing.
A minimum of two years of experience in content creation, marketing, communications, or similar.
Very creative with a portfolio of published work..
Good knowledge of content and layout design tools such as Canva.
Excellent computer skills with MS Office and Google Suite.
Good knowledge of various content platforms such as social media and blogs.
Strong understanding of content practices such as SEO, SMO, and PPC.
Excellent written and verbal communication skills.
Excellent market research skills.
The ability to keep abreast of content and consumer trends and advancements in technology.