Digital Marketing Analyst

The Ask & Embla team is growing and we are looking for a dynamic Digital Marketing Analyst to join our team! If you are performance driven, creative, think out of the box, have an analytical mind, we want you.

Our team prides itself in being ahead of our industry peers in digital marketing tactics and strategy. Joining us would mean that you’ll be operating on the frontier of digital performance marketing for the jewellery/fashion e-commerce industry.

You’ll be responsible for the management of our digital accounts and diversifying the channel mix using paid social channels. You will be contributing to our effort to continuously grow and improve our market share and ROI across all marketing platforms, and there will be significant room for career development as we scale our business across multiple channels, brands, and geographies.

Job Description

End to end management of performance marketing activity across Paid Social ---------- velop strategic partnerships with media, tools, listing websites and influencers
Build brand awareness
Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on ---------- velop test and learn initiatives across Paid Social.
Work with Marketing to ensure messaging across all channels are consistent and aligned.
Work closely with the wider marketing team to optimize audience strategies.
Plan and develop campaigns and work with current strategic partners to grow exposure, traffic, and users
Lead all ad operations and delivery and be the first point of contact to resolve all issues related to partners
Monitor, track, and analyze data results to evaluate partners’ performances and provide recommendations based on current market trends, business needs, and competitors’ analysis.
Work closely with business managers on customer development plan and in meetings
KPI is Return on Ad Spend (ROAS) and performance marketing attributed sales revenue.
Continually improve & optimise media investment to maximise revenue generation.
Proactive in identifying whitespace opportunities for growth (sales, demand generation).
Ensure budget is spent across performance channels efficiently.
Track and report on key performance indicators of media activity.
Research and establish cooperation with social platforms

Job Requirements

Skills in search platforms including; Google AdWords, Bing Ads, SA360
Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
Website Analytics (mostly in Google Analytics)
Keyword Research skills
At least 3-5 years of experience working on a Performance Media (SEM and Social) strategy/Performance based marketing
You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
An understanding of the nuances of both the demand and supply side of a marketplace is also a plus.
Verbal & written fluency in English, additional languages is a plus
Must be tech savvy and able to adopt and use new tools quickly
What We Offer

A dynamic and supportive working environment
Medical benefits
Training courses
Flexible remote and on-site working arrangements
Stock options
About Us

Ask & Embla is an alternative jewelry brand that embodies being part of something different. Being ‘alternative’ is a nuanced idea with a sweeping range of interpretations. Ask & Embla embraces the spectrum of all alternative styles and modalities. We create expressive jewelry for anyone and everyone to furnish comfort in their own skin. Ask & Embla celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so you can do it with pride.

Work Culture

Ask & Embla promotes a culture of positivity, openness, growth, collaboration, and fairness within our work ---------- dividual development matters to us. We put in a sincere effort to help our team grow on professional and personal levels.

Our Channels

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