Digital Marketing Specialist

Digital Marketing Specialist roles and responsibilities:

-Devise and implement Search Engine Optimization (SEO) and pay-per-click (PPC) strategies
-Create and manage link-building and content marketing strategies.
-Develop and maintain a social media presence
-Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.
-Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.
-Manage and write copy for email and social media marketing campaigns, among others
-Use Google Analytics, Google AdWords, and other relevant digital marketing tools.
-Devise new ways of driving traffic to the company website/s. Brainstorms new and creative growth strategies through digital marketing. - Regularly maintain and update the user journey on the website as required. - Develop and manage projects adhering closely to deadlines and budget, developing and revising ideas. Assist the team in the development of the overall marketing strategy. - Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns. - Collaborates with agencies and other vendor partners. - Evaluates emerging technologies for product or service upgrades.

Applicant must produce static or ---------- posts for Facebook, GIF videos (with music) for Facebook / YouTube, resized posts for FB, IG. Have experience with developing social media posts and can provide creative input. Is familiar with the sizes / formats required by FB and YT. Also experience with Retargeting. Must be able to work fast and can work with Adobe Photoshop, Illustrator, Adobe Premiere, and Adobe Creative Suite generally. Applicant must have the tools and software to work from home, if possible.

**Position location in AURORA, ZAMBOANGA DEL SUR**

Part-time hours: 38 per week

Job Types: Full-time, Part-time, Permanent

Salary: From Php10,000.00 per month