SEO Specialist

SEO Specialist responsibilities include:
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success

Job brief
- We are looking for an SEO expert to help manage all search engine optimization activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase - rankings on all major search networks.

Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights
- Track, report, and analyze website analytics and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements
- Proven SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Has good experience with website analytics tools (e.g, Google Analytics, SEMRUSH, and other tools)
- Working knowledge of HTML, CSS, and JavaScript development and constraints, schema mark up, meta description, error - checks, and other technical SEO best practices
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO