Real Estate Lead Generation

We are a Digital Marketing Agency looking for a media buyer in the real estate niche with previous experience and results. We are looking for an expert in Lead Generation on Google Ads & Facebook Ads to manage the accounts for the real estate clients. Clients signed will be 80% Google and 20?cebook so there is a heavier emphasis on someone with lead generation experience on both advertising platforms but more emphasis with Google advertising for lead generation.

Job Description
We are looking for a data-driven, self-motivated account manager to be responsible for our overall client satisfaction. Our clients are investors and real estate agents, not marketers. With your expertise and advice, you will be able to help our clients navigate their digital marketing efforts and be a trusted resource for them.

Responsibilities
- Work directly with marketing leadership to develop integrated digital advertising plans and buys for our real estate agent clients.
- Develop and implement paid advertising campaigns through various marketing channels (partnerships, Google, Facebook, Instagram, LinkedIn, etc).
- Monitor and optimize spend daily, report adjustments and recommendations while staying within budget.
- Collaborate with management and clients to maintain thorough knowledge of larger campaigns and efforts to ensure ads are staying on message.
- Manage and optimize digital channels to drive performance.
- Assist in researching and identifying curated content to provide value and drive SEO.
- Assist in website content management, A/B testing, and SEO optimization.
- Manage multiple marketing campaigns at once; analyze and communicate campaign results in order to scale successful campaigns and improve effectiveness.
- Identify campaign successes to drive measurement and performance insights to inform future campaigns.
- Maneuver digital marketing campaigns through all areas of the project life cycle.
- Support the management team on an ad hoc basis with reporting and special project execution.
- Identify areas where efficiencies can be implemented to increase resource utilization and overall product marketing ROI.
- Create advertising strategies and media plans from scratch, taking big picture ideas and identifying the digital platforms and tactics that will help meet goals

Requirements
Solid understanding of Google Ads and Facebook Ads (SEO a plus!)
2+ years experience with paid ads
Detail oriented
Great communication skills
Understanding of the real estate niche for digital marketing, specifically lead generation
Copy Writing experience
Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on search platforms (Google Ads, Bing, Yahoo Gemini, Criteo, etc.) and/or keyword research/data mining tools, competitive analysis, and technical knowledge of website architecture
Experience with data analytical tools such as Google Analytics
Working knowledge of competitor insight tools such as SEM Rush and/or Spyfu
Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana

OUR IDEAL CANDIDATE HAS...
2+ years of experience in the planning, buying and trafficking of digital advertising campaigns on Facebook, or Google. Both Google and Facebook ads certified.
A keen understanding of digital advertising metrics. You know what the difference is between an impression and reach, what CPA stands for, and how to translate these metrics to big picture goals.
Experience working in a fast-paced environment handling competing deadlines; agency and client-facing experience is a plus.
Fantastic attention to detail and strong organizational skills. You have a reliable self-organization system, and when things go wrong you dive into problem-solving mode.
Excellent communication skills. You can write compelling advertising copy, thoughtful analysis of data, and productive client emails.
Patience, kindness, a good sense of humor. You are a team player through and through, have a positive attitude, and a willingness to help those around you.

How To Apply

To apply, please send a brief description about why you believe this job is for you. Please confirm that you meet at the requirements and send as much proof of experience also.