DIgital Media Buyer

Ikon Media - Advertising Specialist Job Overview

We are the Philippines' fastest growing media company in 2021 and looking to continue growth in 2022 and beyond by adding to our backend marketing team.

We prefer someone with ad campaign experience in e-comm, but lead generation experience is also a bonus. Get the creative freedom in handling campaigns & be part of our push for a massive growth phase in the Philippines and SE Asia.

WHAT WILL YOU BE DOING?

As our Digital Media Buyer, you will spend most of your time laying out comprehensive plans for our digital advertising campaign and choosing the correct media to support our company's clients. Not only will you give direction and scope to a promotional project but also make sure that we are getting the best ROI from our campaigns.

Some specific tasks include:
• Identify target audiences by building customer avatars based on data and research.
• Scout the competition and tap channels they haven’t reached yet
• A/B Testing, Lookalikes Retargeting Set Up
• Overall campaign management, performance/conversion optimization, maximization of ROI/ROAS
• Landing page optimization, email marketing automation
• Digital marketing projects management
• Offer predictions into the potential cost of a successful strategy, help set ad budgets, and make sure that the campaign sticks to this budget without compromising on exceptional ad performance.
• Continuously track results of campaigns and offer reports to help learn more about target market and what corrections need to be done.
• Other related duties may be assigned from time to time.

WHAT ARE WE LOOKING FOR?

Note: Please do NOT apply if you're an agency owner, we're looking for a direct freelancer we can manage directly.

Has experience managing at least USD300k+ Ad Spend / month

3-5 years in Media Buying (FB)

Can provide case studies of previous successes in Media Buying

Media-buying experience in By priority/weight:40%-Facebook 03%-Tiktok 20%-Google (YT, Google Ads) 10%-Snapchat

Sharp, able to juggle several numbers in their head and make great decisions from these numbers quickly and effectively

Inventive clever decision-maker who can work quickly and independently

Have a keen eye for identifying new opportunities based on the data and not thinking they have to "stick to the track" as often you need to follow your own initiative and actively respond to the data even if it goes against everything you know. Data is king

WHAT’S IN IT FOR YOU?

Your work and hiring process will include:
• Income stability: get paid on time, every time.
• get a salary increase in 1-3 months for a top tier performance rating.
• get hired in 3 steps or get immediate feedback
• have the creative freedom to manage your own campaigns - we hate micromanagers!

If any of this sounds right for you and you’re willing and ambitious to show off your full potential, apply now!