Part Time
$600.00 per month/negotiable
TBD
Mar 12, 2022
Campaign management - Manage end-to-end SEM campaigns and look for new areas of opportunity through keyword analysis, campaign strategy, ad writing, bid management, ad quality, Google quality score, display URL strategies, CPA optimization and landing page testing
Work in collaboration with our agency to build and optimize the paid search engine programs in (Google, Bing, Yahoo), and paid social programs (LinkedIn)
Planning - work with demand generation team to develop lead gen goals for digital programs
Reporting - Provide weekly performance views to demand generation managers and ensure the channel is meeting goals.
Continually look for ways to optimize click through rates, conversion rates and ROI
Collaborate with product marketing and demand generation managers identifying new content for industry or product campaigns
Manage current Paid Search agency and ensure paid search keyword strategy is coordinated with organic search plans
Drive innovation and implement testing strategies to continually uncover optimization levers. Need to be knowledgeable on building hypotheses and executing A/B and multivariate tests
Organize, analyze, and summarize Web analytics in relation to SEM programs
Contact Person: Ashley Gehrig
Member since: November 12, 2021
Total Job Posts: 0