Marvida Technology

Digital Marketing Manager

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TYPE OF WORK

Part Time

SALARY

$600.00 per month/negotiable

HOURS PER WEEK

TBD

DATE POSTED

Mar 12, 2022

JOB OVERVIEW

Campaign management - Manage end-to-end SEM campaigns and look for new areas of opportunity through keyword analysis, campaign strategy, ad writing, bid management, ad quality, Google quality score, display URL strategies, CPA optimization and landing page testing

Work in collaboration with our agency to build and optimize the paid search engine programs in (Google, Bing, Yahoo), and paid social programs (LinkedIn)

Planning - work with demand generation team to develop lead gen goals for digital programs

Reporting - Provide weekly performance views to demand generation managers and ensure the channel is meeting goals.

Continually look for ways to optimize click through rates, conversion rates and ROI

Collaborate with product marketing and demand generation managers identifying new content for industry or product campaigns

Manage current Paid Search agency and ensure paid search keyword strategy is coordinated with organic search plans

Drive innovation and implement testing strategies to continually uncover optimization levers. Need to be knowledgeable on building hypotheses and executing A/B and multivariate tests

Organize, analyze, and summarize Web analytics in relation to SEM programs

ABOUT THE EMPLOYER

Contact Person: Ashley Gehrig

Member since: November 12, 2021

Total Job Posts: 0

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