Social Media +/- Email Marketing

Background
---------- is a new global property portal targeting properties in a specific niche, such as homes located on/around Golf Courses. We are currently rolling out in the USA, commencing in Florida.
We have established strong traffic growth from existing channels and are now ready to focus on Social Media. We also have a significant volume of original content that can be repurposed for SMM and Email Marketing.
Responsibilities
This role is responsible for generating traffic from our major Social Media platforms, being Instagram, Twitter, LinkedIn, Facebook, Twitter and YouTube. Although we have established a presence in almost all of these channels, we have been inactive for the last 12+ months as we focused on SEO plus rolling out in USA.

The major responsibilities of this role are:
1) Devise a Social Media Strategy identifying how each Social Media channel can be best leveraged to generate traffic and engagement with our site
2) Implement the strategy with daily/weekly activity, which will include daily posts on some platforms and regular, but less frequent posts on other platforms
3) Continue to evolve and optimise this strategy over time
4) It will be highly desirable to create a combined Social and Email Marketing role.
This role is also responsible for ensuring the content is compelling, accurate and optimised for Social Media, for which guidelines will be provided.

Job Functions include:
1. Creating compelling, accurate and authoritative plus grammatically correct content and posting it daily or weekly on the relevant Social Media platforms.
2. Ensuring the content is optimised for Social and follows our guidelines
3. Sourcing impactful images and video to support the content including attribution to the source(s) 4. Creating and/or repurposing content as social posts and similarly as email updates to various audiences to promote our services and partnering opportunities.
5. Create a comprehensive email flow to our target audiences
6. Reporting weekly and monthly on activity and results

Competencies
This role requires the following competencies
-A minimum of one to two years writing experience in Social Media Marketing with demonstrable results achieved
-Similar experience in Email Marketing would be highly desirable
-Experience in video editing and video marketing would also be beneficial
-A strong command of English coupled with a significant vocabulary, or the desire to obtain one plus strong grammatical and spelling skills
-The ability to conduct online research for topics as briefed
-The ability to research and obtain plus a strong appreciation for high quality, interesting images online that meet the brief’s requirements and create visually interesting content plus capture and record their attribution
-A commitment to create 100?curate content in 100% of cases
-A strong desire to produce high quality, entertaining and engaging content
-The ability to receive plus retain feedback and coaching to ensure content produced meets the brief in the future
-The ability to receive and retain ongoing coaching to achieve continuous improvement

Please send your application directly to my email address: ----------