SEO and Content Writer Marketing Executive

We require an enthusiastic content specialist with a wide range of skills. Besides having perfect literacy and communication skills, a strong knowledge of human psychology, courage and a proactive approach, it is crucial to understand SEO strategies, manage research and marketing campaigns and be familiar with HTML.

You will need to create engaging content and have excellent communication skills - writing, editing, etc. and be familiar with presentation tools and graphic instruments.

Writing good content is just one step; understanding SEO mechanisms is a must for a successful candidate to reach an audience. You need to understand what kind of keywords to use, how keywords work and duplicate content issues.

The most important thing for our content marketing is knowing what topic to write about because we need topics that users are searching for and that search bots are ranking for. On top of that, we also need the keywords to be relevant to the subject. So, we have our primary keywords, but we also need supporting keywords. Aside from just being able to SEO optimize, you also have to be a good writer.

You know which words to use, you know which keywords to use, you know the topics to write about, and you know how to actually measure the results and get metrics back to find out not only if users engaged with it but what kind of engagement you received.

Key Responsibilities

- Perform keyword research and competitive analysis
- Understand and implement technical SEO audits and changes
- Execute on-page optimizations
- Implement changes in content management systems (CMS)
- Manage content production by planning content calendars, managing external writers and supporting them on SEO
- Devise and execute methods to track, report, analyze and improve SEO performance
- Collaborate with other members of the marketing team
- Collaborate with developers and product teams to implement necessary features and changes
- Constantly develop new SEO tests and strategies
- Present and communicate SEO strategies and projects to internal stakeholders
- Serve as the key SEO expert/advocate
- Keep up to date with latest SEO trends, strategies and algorithm changes