eCommerce Klaviyo Email Marketing Strategist

· Develop email marketing KPIs for the company and a plan to track

· Email execution: create email marketing campaigns & lifecycle programs

· Database management & segmentation

· Monitor email deliverability

· Create A/B testing plans and communicate learnings with the team

· In some cases: Incorporate SMS & Push notification strategy

· Analyze campaigns in search of optimization opportunities

· Work with web & social teams to stay coordinated on email messages

· Serve as an email expert, sharing industry best practices and tips for other teams