Digital Ads Specialist

The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for TARTLE. This position is primarily focused on paid search ads within the Google advertising ---------- mpaigns will also include retargeting, display, and video ads. This position includes 50% strategy, budget allocation, Hive communication, and 50% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with hive teams.

Visit us at tartle.co to learn more about us.

**Job Responsibilities:**

Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for TARTLE

Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs

Analysis of campaign data and reporting on recommendations and strategy on a weekly basis

Management of ad budgets, text ad creative, and keyword research

Perform digital advertising audits

Ability to manage multiple accounts and tasks with an effective resolution of conflicting priorities

Ability to communicate professionally on calls, slack,  and via email

Actively collaborate with Hive Managers to align digital advertising campaigns with other ongoing initiatives

Ensure implementation of best practice guidelines and follow company processes and philosophy

Must be a team player that is also comfortable working independently

A driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

Experience or interest in the tech, big data, the cryptocurrency industry is a plus

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The skills/qualifications we are looking for:

Minimum of 1 year of Google Ads account management experience required

Google Ads Certification a plus

Google Analytics and GA4  experience

Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

Knowledge of SEO, online search mediums, and social media and an understanding of how all of these channels work together with advertising