Digital Marketing Officer

Focus: Social Media Management, Content Marketing, Community Management

Duties and Responsibilities:

Plan and execute all SEO, email, social media, and display advertising campaigns
Design, build, and maintain social media presence (RumNuSol page, RumSol page, Cattle Feeds Page, Goat Feeds Page, IG account)
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies through digital marketing, propose and plan new contests
Plan, execute, and measure experiments and conversion tests
Perform research on current benchmark trends and audience preferences
Do content marketing plan, plot content schedule in the calendar; coordinate with digital media specialist regarding visual requests
Generate copies (captions) of online content based on brand voice
Craft information campaigns with themes that may be a current/future relevance to followers
Manage existing community group (i.e., Facebook group: ---------- ); do community management