Email Marketer Active Campaign

Develops and manages organizational email program strategy, including customization, segmentation, automation and optimization
Oversees email production, including building, maintaining, optimizing, and customizing emails, utilizing proper HTML coding and image and link optimization to meet compatibility requirements. These production tasks will be performed by a combination of the manager, other tea ---------- mbers, and external resources.
Manage organizational email calendar, focusing on cadence, content type, and audience segmentation to ensure best possible supporter experience
Perform thorough quality assurance on every email prior to sharing for review and approval
Manages project timelines and customer revision and approval process
Apply email best practices to ensure best possible performance and give and implement recommendations for how to improve on email ---------- tablish and maintain standards for email content and design. Document standards and best practices and make recommendations to optimize email strategy and design.

Exception Skills with Active Campaign, Mailchimp and copywriting. Funnel skills not required but appraciated.
Monitors key performance indicators and evolves channel strategy to meet program goals and improve channel performance.
Oversees email deliverability needs and manages audience segmentation and file hygiene to optimize file health and performance and recommends best practices.
Works collaboratively with Development, Marketing, Legislation and Advocacy, and other teams to provide strategic and technical support for campaigns and email efforts.