Marketing Executive

Are you a passionate Marketer looking for a new challenge? Are you ready to execute your own campaigns?

Join a next-generation university making high-quality affordable education available worldwide. Nexford University is looking for a full-time Marketing Executive to join our marketing team.

You will report to the Head of Content to help plan and execute targeted marketing campaigns to drive enrollment. The role comes with a high level of autonomy for a forward-thinking marketer who is looking for a step up in their career. We want creativity, attention-to-detail and, data loving-digital natives!

You’ll work closely with our Growth Marketing Manager to take data insights and run experiments to ensure conversion throughout the entire funnel. You’ll also collaborate across the entire global organization including the technology team and academic team.

Key Responsibilities

• Contribute to and execute content campaigns and webinars

• Handle the sourcing and interviewing of learners and alumni for testimonial videos

• Seeking out influencers and signing them up to become advocates for the brand

• Upload videos to YouTube and optimize the channel

• Work with the affiliate marketing team to think of new strategies and onboard affiliates

• Provide reports and multiple competitor analysis

• Contribute to organic social media and scheduling

• Identify target audiences and what their needs are to align core messaging

• Review rival University sites and provide optimization suggestions (content and visual) for NXU

• Keep up with the latest marketing trends and come up with ideas to test

• Contribute to writing and editing of SEO blogs


Competencies

• Proven track record of contributing to marketing campaigns

• Ability to work quickly and efficiently under pressure

• Strong attention to detail and quality-obsessed

• Able to get actionable insights from data

• Progressive attitude and growth mindset

• Effective communication and collaboration skills

• Project management, organizational skills and administrative

• Experience working independently with minimal supervision



The ideal candidate

• 2+ years' experience as a marketing executive

• Experience with marketing automation tools such as Hubspot, YouTube, Otter. Adobe Premier Pro would be a bonus

• Experience managing social media accounts desirable

• Passionate about getting the most out of your campaigns

• HTML experience desirable

• Fluent English proficiency

• Undergraduate degree

• Strong verbal and written communication skills

• Able to take direction and constructive criticism in their stride and run with it



Reports to: The Marketing Executive reports to the Head of Content.



Compensation and Benefits

• 25 days paid time off plus all statutory and public holidays

• Work at a company with a social mission where you can make a real difference in the world

• 50% discounted tuition on all Nexford courses for your family

• 100% remote work

• Free access to LinkedIn Learning from Day 1

• Contemporary collaboration tools

• An environment where you will be technically and intellectually challenged



About Nexford University

Nexford University is a next-generation university based in Washington DC offering a competency-based learning model. Nexford’s mission is to enable greater social and economic mobility by providing an affordable high-quality education that will positively impact millions of lives around the world.



Nexford offers the following degrees and certificates: Associate of Applied Science in Business (AAS), Bachelor of Business Administration (BBA), MBA, nine undergraduate certificates and three graduate certificates in the field of business. Nexford provides learners with a fully online global education based on mastery of competencies relevant in the workplace. A global team of faculty and advisors support learning and professional success through the innovative use of technology, such as AI and machine learning.



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