SEO ASSISTANT

TWO YEARS EXPERIENCE MINIMUM - FLEXIBLE, EASY JOB ONLY 10 HOURS A WEEK

We’re seeking to hire someone to work with us on a fractional basis for 10 hours a week for 90 days and at the end there’s a possibility of hiring full time. Job Start date: 12/27

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Researching and implementing content recommendations for organic SEO success
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
* Proven SEO experience
* Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
* Experience with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge of ranking factors and search engine algorithms
* Up-to-date with the latest trends and best practices in SEO and SEM
* BS/MS degree in a quantitative, test-driven field

We’re looking for SEO on all fronts which include:

* On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
* Local SEO - Anything that focuses on a specific area, rather than a national ---------- ’s all about increasing your online presence in your community and promoting your products or services to local customers.
* Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
* Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.