Digital Marketing Specialist

Responsibilities:
• Create and optimize paid campaigns on Google Ads, Bing Ads, Facebook, Instagram and other relevant digital channels
• Optimize website and social media channels for SEO as well as overall usability
• Build and lead execution of full funnel (prospecting, retargeting, and nurture) integrated, multi-channel campaigns through a variety of digital marketing tactics and channels including SEM, social media, e-mail, display, content syndication/intent data, online review sites, and other industry/advertising partners
• Manage content for websites, emails, newsletters, social media, blogs, and assist with the development of infographics, videos, and podcasts
• Manage and initiate social media blasts and blurbs of new events, news updates and activities via Facebook, Twitter, LinkedIn, etc.
• Monitor day-to-day marketing performance, identify areas for improvement and help implement changes to improve performance metrics
• Generate reports as needed on digital marketing campaigns performances
• Create and maintain website traffic plans, milestones, and benchmarks
• Other duties as assigned
Qualifications:
• Bachelor’s degree in Marketing or related fields required
• 3+ years’ experience in digital marketing
• Strong knowledge in SEO, SEM, GMB, and PPC
• Excellent grasp of social media, community, and website KPIs
• Excellent written and oral communication skills
Bonus:
• Experience with ActiveCampaign or similar marketing platforms
• Experience with Clickfunnels