Digital Marketing Specialist

We are currently seeking a new team member that’s savvy with search engine optimization, search engine marketing, email marketing automation, data aggregation and analysis, and other digital marketing techniques. The ideal candidate will be able to balance their creative talents with their technical aptitude to apply best practices in SEO and analyze performance metrics. We are looking for someone who can create and execute digital advertising campaigns: strategic planning, technical writing, and analytics.


Job Duties and Responsibilities:

• Having clear communication, and collaboration with the digital team on schedules, timelines, results, and status updates regarding the digital campaigns
• Implementing advanced SEO techniques: on-page & off-page SEO optimizations, Schema Mark-up, citation management, and interlinking
• Using Google Search Console and WebCEO to monitor all clients for any technical SEO errors.
• Working towards organic search optimization and ROI maximization
• Reviewing and analyzing client websites and landing pages for areas that need improvement, or revisions for conversion optimization
• Tracking, reporting, and analyzing website analytics, Google, Bing, and Facebook initiatives, and other digital marketing campaigns
• Creating, compiling, and presenting monthly/weekly/quarterly reports to leverage data to demonstrate the impact of the company’s digital marketing campaigns internally and for clients
• Drafting blog posts on WordPress websites that are fully optimized
• Updating Google My Business profiles with photos, holiday hours, events, etc.
• Building email marketing campaigns and newsletters, and saving as drafts
• Researching, reporting, and delivering insights about emerging digital marketing solutions that can improve performance, processes, and services for our clients
• Researching, and analyzing competitor campaigns, and websites
• Has a passion in a selected area of digital marketing and is prepared to position yourself and your team members as industry experts/ thought leaders
• Performing other duties as assigned


Required Knowledge, Skills, and Abilities:

• Communication Skills - Ability to express ideas in a clear, concise manner both verbally and writing in the English language
• Proven SEO experience
• Well-versed in performance marketing, conversion, attribution tracking, and customer acquisition
• Passionate, self-motivated, detailed oriented, and ability to work independently, meet deadlines effectively and multitask
• In-depth knowledge and understanding of SEO techniques
• In-depth knowledge and understanding of various social media platforms
• Possession of creative flair, versatility, conceptual/visual ability, and originality
• Strong analytics skills and experience developing SEO/SEM data reports
• Working knowledge of HTML, CSS, and WordPress development