Content Creation Manager for eCommerce Brands

We’re looking for a Content Creation Manager to join our team to help with direction and strategy when it comes to high-converting social media ads for our eCommerce brands.

The role will work in the Content Creation team and will be tasked with the following:

1. Analyzing and interpreting Facebook Ad Account data based on KPIs for that specific brand.

2. Making data-driven decisions for what type of content we should work on for that given week based on the top-performing ads and account history.

3. Ensuring that processes are followed, details are given to our Content Creators and the team stays on top of deadlines.

YOUR RESPONSIBILITIES:
• Analyzing and interpreting ad account performance (CTR, CPA, ROAS, etc.)
• You will be responsible for the creative brainstorming and ideation of new video/image and GIF ads for our eCommerce brands.
• Responsible for writing creative briefs for our content team to execute on them.
• Ensuring that processes are followed, approvals are given to Content Creators and the team stays on top of deadlines.
• Strong understanding of what makes a high-converting video/image ad.
• You will thrive on working in a fast-paced, deadline-driven environment and will always strive to deliver high standard, data-driven work.
• Ability to absorb a brand’s USPs and target customers all in a short amount of time to come up with ad ideas that reflect that.

REQUIREMENTS FOR THIS ROLE:
• Understanding of different awareness stages
• Understanding of the sales funnel (Tof, Mof, Bof)
• Understanding of different ad frameworks and how to use them such as AIDA, P-A-S, QUEST, etc
• Ability to think creatively and come up with new or unique marketing angles based on top-performing ads.
• Work with a video editor to refine brief based on requirements of video.

YOUR KEY ATTRIBUTES:
• Strong knowledge of the eCommerce objectives and the role of advertising creatives in achieving their objectives
• You will be required to develop strong working relationships with your team, peers and stakeholders of the business
• An excellent understanding of what makes for standout creative work and the ability to engage and demonstrate your ideas effectively
• Collaborative capability paralleled with the ability to work independently
• You thrive in a fast-paced work environment, embrace and drive change and appreciate the importance of delivering the outcomes committed to

.........

Is this the role for you? Then here’s how to apply:

Firstly, add 'Creative' to the top of your application followed by your answers to the questions below:

1. Your portfolio + CV (MUST include samples relevant to eCommerce)
2. Years of experience in working with eCommerce brands
3. Years of experience in Experience in managing content output
4. Your ideal start date
5. Skype ID

Bonus question
6. What are the 3 most important parts of a social media video ad?

See you on the other side!