Marketing Associate

Play It Forward (PIF) is a Singapore-based blockchain company behind the largest community of Play-to-Earn (P2E) games Axie Infinity. With over 1,500 scholars/gamers across the Philippines and Indonesia, PIF is currently hiring a marketing associate to manage the delivery of key digital marketing and social media deliverables for the business, including management of social media accounts, tracking marketing campaigns and metric optimization, work closely with our content team to create engaging written or graphic content for our social media platforms, and work closely with our marketing director on the strategy and execution of tasks.

Requirements:
You will need a minimum of 2 years of social media and digital marketing experience
Detailed-oriented and organized, with the ability to work independently and manage multiple projects.
Strong analytical skills, with hands-on experience managing social media data i.e. Twitter, Facebook, Google Analytics, etc.
Experience with creating ads on Twitter and Facebook would be a bonus
Fast learning and a passion for gaming
Bachelor's Degree (or above) in Marketing, PR, or related field.
Multilingual in English or Chinese

Responsibilities:
Managing social media accounts including Twitter (key social media platform), Medium, Facebook, Telegram, Linkedin, and Youtube.
Plan, execute, and optimize promotional and giveaway ---------- e social media tracking tools to identify key target audience segments with the highest ROI and most activated engagements on our posts and tweets.
Test different digital marketing initiatives to achieve respective campaign targets.
Provide input into creative development and make data-driven decisions.
Work with the content team to create engaging tweets and medium articles to grow brand awareness, community engagement, and followers.
Identify and outreach to influencers with target audiences that will resonate with our messages and content. Along with collecting the data and optimizing for the most effective influencers to reuse.
Weekly reporting on metrics and performance reviews.

Benefits:
Competitive market salary
Full time but remote work
Yearly bonus based on company’s performance

About:
Play-to-Earn (P2E) concept has been around for decades, with the rise of blockchain technology a revolution is taking place and for the first time, players are reaping the reward for proof of work and proof of stake in gaming. Blockchain has democratized gaming and enabled our mission to make play more rewarding. Play It Forward (PIF) is a Singapore-based company with the aim to build the biggest ecosystem of players, managers, experts, and investors. PIF also owns Railings University (RU), which nurtured a community of over 1,500 scholars/gamers across the Philippines and Indonesia.