Remote Digital Marketing Specialist

VitaWerks is on a mission to build a healthcare marketplace to reinvent staffing. With VitaWerks, Nursing/Long Term Care facilities as well as hospitals find their match nurses and healthcare professionals. There are thoughts of healthcare jobs out there going unfilled everyday. We have a "so called" shortage in healthcare staff. At Vitawerks, we believe the shortage can be rectified, if we use smart technology, automation to help dramatically speed up the process of connecting both sides.

We are in a hyper growth mode and are looking for folks with a "get it done" attitude to be a part of our journey. You find a reason to say "Yes'' and make it happen.

ABOUT THE ROLE/RESPONSIBILITIES:

Define and implement VitaWerk's digital marketing and social media strategy
Marketing Planning

Email Marketing and Marketing Automation
Paid Search and SEO, Website Management
Content Development - blogs, podcasts, videos, infographics, social content, content curation, white papers, etc.
Marketing Analytics - Use marketing analytics tools to monitor site traffic, measure the performance of all digital marketing campaigns, test new platforms, track click through rates, identify conversion points in the funnel, and identify customer behavior throughout the customer journey
Acquire, retain, and reactivate healthcare professionals including Certified Nursing Assistants, Licensed Vocational Nurses and Registered Nurse to support the staffing needs of our healthcare facility partners.

ABOUT YOU:

We are a customer centric organization and expect our staff to serve clients both internal and external in the best possible way. We require professionals who meet the following requirements:

2 Years in Digital Marketing
Experience in a marketplace company and/or high-growth startup and building a digital marketing program from scratch
Strong writing skills for customer facing communications and internal marketing plans
Good communication skills and creative thinking
You find a reason to say "Yes" and get it done
Self-Starter with willingness to learn