SEO SPECIALIST

- Develop optimization strategies that increase the company's website search engine results rankings
- When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Take responsibility for page optimization for search engine marketing
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Determine measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Use "The Dream Team - SEO" as your subject