SEO PPC Specialist

Responsibilities
The Search Engine Optimization/Pay-Per Click Specialist needs to be organized, understand business
drivers, and possess effective communication skills to develop and maintain close
relationships with clients and the top-tier search engines and other advertising channels. This
person will be responsible for implementing methods to improve clients' websites organic
search rankings (SEO). This includes keyword research, analyzing clients' websites,
documenting SEO changes, and communicating changes to the client. In addition, the Search
Engine Specialist will develop and optimize every aspect of clients' pay-per-click campaigns.
This includes managing keyword research and bids, formulating and managing the PPC
budgets of clients, analyzing results, and reporting results to the owner of the company.

Essential Duties and Responsibilities:
° Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
° Analyze websites and document changes required for SEO.
° Monitor, on an on-going basis, clients' SEO results and manage projects to ensure
continued high rankings.
° Provide ongoing support of all SEO initiatives including reporting, analysis and optimization
recommendations.
° Proactively make strategic PPC campaign recommendations.
° Utilize bid management tools and data modeling to maximize the effectiveness of PPC
campaigns.
° Monitor campaign results, analyze key metrics, and optimize click-through and conversion
rates.
° Optimize landing pages for search engine quality score.
° Serve as liaison with paid search engine contacts.
° Web development experience is a plus.

Job Requirements
° Minimum of 2 years of search engine optimization and pay-per click experience.
° Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
° Ability to perform research, analyze websites, document changes, and make decisions
regarding optimization approach.
° Ability to compile and analyze search data and metrics and make decisions regarding
campaign direction.
° Ability to perform click through rate, conversion, spend and creative analysis to identify
growth/optimization opportunities.
° Excellent Microsoft Office skills.
° Web programming skills are a plus but not required.
° Minimum of an Associates degree; Bachelors preferred.
° Strong oral and written communication skills.
° Excellent analytical skills.
° Comfortable interacting with C-level executives.
° Outstanding customer service skills.
° Ability to work independently and within a team environment.
° Strong independent decision-making, organizational, planning and problem-solving skills.
° Sales experience is preferred.


Please send updated CV w/ cover letter and secure your complete contact information.
*And don't forget to put "SEO PPC.K8S" in your subject title.