Marketing Executive

We are looking for a Manila-based Marketing Executive who can contribute to and develop integrated brand strategies and campaigns to promote a fast growing brand of Fine Today Philippine. The role will work with the Brand Manager to support the implementation of marketing plans, including promotional materials, advertising opportunities, and client acquisition. The role requires coordination with other department heads to manage marketing budgets, objectives, and activities.

Main Responsibilities
• Report to and work closely with the Brand Manager in developing strategies and setting execution plans i.e. advertising, direct marketing, digital marketing and campaigns
• Communicate with target audiences and develop customer relationships
• Source advertising opportunities and place adverts in different channels
• Work closely with in-house graphic designer for marketing materials
• Supports the brand manager in managing the brand’s ecommerce business
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels (e.g. Twitter, Facebook and ---------- ) to enhance audience engagement
• Works closely with brand manager on PR-related activities and KOL management
• Evaluate the effectiveness of campaigns and maintain the updated database
• Monitor competitors’ marketing activities, industry trends and report accordingly
• Conduct market research using customer questionnaires and focus groups
• Develop relationships with internal and external stakeholders

Requirements
• Bachelor’s degree in marketing or related field
• Minimum 3 years of experience working as a Marketing Executive or similar position, preferably in personal care or FMCG
• A team player who can foster good working relationships with internal and external stakeholders
• Excellent analytical skill to evaluate marketing efforts
• Excellent problem solving and communication skills
• Knowledge of Microsoft Office specifically PowerPoint and Excel